Casa Grande Public Library
Monthly Statistical Report
November 2008
Mission:
“The Mission of the Casa Grande Public Library is to provide a diversity of material that reflects the interests of the community and our commitment to provide equal access to information: freedom to read is essential to our democracy.”
Strategic Plan Goals and Objectives: Year 4 Accomplishments
LIBRARY
GOAL # 1: Increase awareness of our Adult Literacy Service
OBJECTIVE: Increase adult literacy registration by 50%
STRATEGIC STEPS
- Increase outreach by utilizing the bookmobile in targeted areas and making five stops monthly.
- Update: The bookmobile made three stops in November. We are reviewing our locations to improve the service. Chuck is adding more stops each month. The highest demand lately has been from the local school district.
- Increase the number of brochures and information at high traffic locations in the city by 50%.
- Update: We have identified 15 locations right now for bookmobile stops (both promotional and functional).
- Provide at least one stop a month at one Casa Grande Elementary School to provide Adult Literacy resources as part of Full Service Community Schools Program.
- Update: We currently stop at Villago Middle School, Desert Winds High School, and we will begin stops at the Casa Grande Elementary School District Office and other schools to promote the literacy program.
- Increase students enrolled in the program by 50% by June 2009
- Update: Our first literacy training yielded five additional tutors. We now have a total of nine tutors involved in the program with nine students to match. So far this year, we have raised our total tutors and students from 2 to 9.
OBJECTIVE: Increase number of agencies available to refer adults to our literacy program by 65%
STRATEGIC STEPS
- Identify all agencies that are required to refer people to literacy agencies and pre-survey them on their awareness of the library's adult literacy program by September 2008.
- Update: We have 15 agencies that we have identified that were not aware of the service and had patrons with low literacy levels.
- Identify specific contacts in each agency to help spread word of mouth about the program by October 2008.
- Update: We have contact people from each of our stops.
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- Working with four major organizations to promote the program: Hospitals, businesses, social service agencies, and local schools.
- Update: We had a successful tour with local organizations. We have agreed to stops at four local schools, two social service agencies, and one hospital.
GOAL #2: Increase workforce development programs
OBJECTIVE: Increase the number of programs on workforce development with a focus on the importance of English Acquisition from zero to four
STRATEGIC STEPS
- Contact at least four local businesses and have them come to the library to present about the importance of work ethic and soft job skills.
- Update: We had three workforce development programs in September. Both had low attendance. We have advertised in the local newspaper, Grande Living Magazine, through an email blast to 4,000 patrons, and through weekly meetings with those on assistance with the Department of Economic Security. We will have additional programs in January.
OBJECTIVE: Increase the number of programs called Insider Tips to encourage a good work ethic from zero to four
STRATEGIC STEPS
- Contact four local businesses and have each provide a program on what they would like to see in potential employees
- Update: We had three workforce development programs in September. Both had low attendance. We have advertised in the local newspaper, Grande Living Magazine, through an email blast to 4,000 patrons, and through weekly meetings with those on assistance with the Department of Economic Security. We will have additional programs in January.
OBJECTIVE: Increase the number of classes promoting education and financial management available at the library from zero to four
STRATEGIC STEPS
- Write one grant to fund presenters and kits for attendees
a. Update: Librarian Celeste Langellier has written a successful Library Services and Technology Act grant from the Arizona State Library, Archives, and Public Records for $7,400. This grant will provide the money for presenters and kits for attendees.
- Contact all education and financial organizations in the city and county to provide programs for the library.
- Update: Celeste Langellier in partnership with local banks, credit unions, and the United Way of Pinal County ran a total of nine programs with 64 people in attendance. We will likely have a similar series in the spring and include a bi-lingual program as well. We will have additional programs in January 2009.
GOAL #3: Increase the number of teens utilizing library services
OBJECTIVE: Provide at least four programs aimed at attracting male teens into the library, ages 10-18.
STRATEGIC STEPS
- Write one Library Services and Technology Act grant to provide funding for a city-wide gaming program.
- Update: The library has successfully written and was awarded a Library Services and Technology Act Grant in the amount of $9,500 from the Arizona State Library Archives and Public Records. This grant will help us purchase equipment for the library only. However, we can use this equipment at other locations.
- Market program to increase the number of teens utilizing city and library services by 10%.
- Update: We had 12 teens in attendance for our gaming program in October. We have seen a 30% increase in library usage (circulation increase and computer usage increase) by this teen market.
OBJECTIVE: Increase web site 24/7 usage of library materials by 50%
STRATEGIC STEPS
- Provide 50% increase in usage of library digital downloads via the library's overdrive services.
- Update: In the past three months we have had more participation than all of last year. Usage has increased. We should accomplish the increase by December of this year.
Highlights for the month:
Ø Circulation up 35%, up 22% on the year
Ø Walk-in business up 28%, up 22% on the year
Ø Information Transactions up 32%, up 22% on the year
Ø Number of Database users up 76%, up 76% on the year
Ø Monthly Technology Users up 13%, up 10% on the year
CIRCULATION SERVICES | | | | | | |
Quantitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Current Month's Circulation | 21,278 | 13,830 | 35% | 112,512 | 88,096 | 22% |
In Library Use of Materials | 2,097 | 2,203 | -5% | 10,887 | 12,279 | -13% |
Total Use of Materials | 23,375 | 16,033 | 31% | 123,399 | 100,375 | 19% |
Average Daily Circulation | 760 | 532 | 30% | 765 | 608 | 21% |
Items requested by us from other libraries | 68 | 67 | 1% | 350 | 320 | 9% |
Items sent to us by other libraries | 68 | 49 | 28% | 323 | 244 | 24% |
Total Number of Borrowers | 36,271 | 29,222 | 19% | 36,271 | 29,222 | 19% |
Total # of New Borrowers | 547 | 619 | -13% | 3,186 | 3,264 | -2% |
# of Borrowers using their Library Cards | 2,474 | 1,931 | 22% | 12,466 | 10,606 | 15% |
Average Daily Walk-in Business | 826 | 638 | 23% | 869 | 709 | 18% |
Monthly Total Walk-in Business | 23122 | 16596 | 28% | 127,814 | 102,858 | 20% |
Qualitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Browser Fill Rate % | 98% | 95% | 3% | 98% | 95% | 3% |
Good or excellent Library Experience % | 99% | 99% | 0% | 99% | 99% | 0% |
Percentage of Borrowers usage | 7% | 7% | 3% | 34% | 36% | -6% |
% of Population owning a library card | 85% | 93% | -9% | 85% | 93% | -9% |
TECHNICAL SERVICES/COLLECTION DEVELOPMENT | | | | |
Quantitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Items in Library - 1st of month | 77,592 | 74,140 | 4% | 77,592 | 74,140 | 4% |
New Items Added | 464 | 600 | -29% | 3,532 | 3,468 | 2% |
Items Withdrawn/Worn Out | 114 | 36 | 68% | 497 | 268 | 46% |
Items Never Returned | 79 | 81 | -3% | 360 | 312 | 13% |
Items in Library - end of month | 77,677 | 74,338 | 4% | 77,677 | 74,338 | 4% |
Operating Expenditures per Circulation | $ 3.24 | $ 5.15 | -59% | $ 0.61 | $ 0.81 | -32% |
Qualitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Percent of Budget to Materials | 11% | 8% | 25% | 11% | 8% | 25% |
Operating Expenditures per Capita | $19 | $22 | -14% | $19 | $22 | -14% |
Materials Expenditure per Capita | $2.12 | $1.82 | 14% | $2.12 | $1.82 | 14% |
% of Items in Spanish | 6% | 5.00% | 11% | 6% | 5.00% | 11% |
% of Items in Youth collections | 44% | 42% | 5% | 44% | 42% | 5% |
% of Items in Adult Literacy | 4.50% | 3.97% | 12% | 4.50% | 3.97% | 12% |
% of items in Youth Literacy | 2.20% | 2.14% | 3% | 2.20% | 2.14% | 3% |
% of Items in Spanish Literacy | 1.40% | 1.34% | 4% | 1.40% | 1.34% | 4% |
% of items in Lifelong Learning | 46% | 46% | 0% | 46% | 46% | 0% |
REVENUES & DONATIONS | | | | | | |
Quantitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Revenue from Fines | $1,013.25 | $1,187.63 | -17% | $8,056.52 | $7,395.52 | 8% |
Qualitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Percentage of Budget Expended | 30% | 36% | -20% | 30% | 36% | -20% |
Percentage of CIP Budget Expended | 0.0% | 0.0% | 0% | 0.0% | 0.0% | 0% |
Percentage of Grant Money Received | 80% | 30% | 63% | 80% | 30% | 63% |
Percentage of Materials Budget Spent | 25% | 40% | -60% | 25% | 40% | -60% |
REFERENCE & TECHNOLOGY LEARNING CENTER | | | | | | |
Quantitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Information Transactions | 15,009 | 10,072 | 33% | 73,778 | 57,991 | 21% |
Number of Polaris Searches | 16,348 | 15,003 | 8% | 94,709 | 84,679 | 11% |
Number of Website Hits | 5,003 | 4,403 | 12% | 23,707 | 19,619 | 17% |
Number of Database Users | 4829 | 1168 | 76% | 21300 | 5176 | 76% |
Number of Database Hits | 5,758 | 2,622 | 54% | 26,322 | 18,526 | 30% |
Wireless Internet Users | 128 | 71 | 45% | 1118 | 617 | 45% |
Monthly Technology Users | 7043 | 6104 | 13% | 40,956 | 36,901 | 10% |
Average Daily TLC Users | 251.54 | 234.77 | 7% | 278.61 | 254.49 | 9% |
Number of Classes Offered | 7 | 0 | 100% | 22 | 22 | 0% |
Number of Classes attended | 6 | 0 | 100% | 20 | 12 | 40% |
Number of Class Participants | 40 | 0 | 100% | 125 | 69 | 45% |
Qualitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Percent of classes filled | 86% | 0% | 100% | 91% | 55% | 40% |
Percent of attendees with good or excellent experience | 100% | 0% | 100% | 100% | 100% | 0% |
Average Attendance per class | 6.67 | 0 | 100% | 6.25 | 5.75 | 8% |
PROGRAMS & OUTREACH | | | | | | |
Quantitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Early Literacy Programs | 11 | 2 | 82% | 42 | 24 | 43% |
Early Literacy Attendance | 168 | 40 | 76% | 883 | 842 | 5% |
Teen Programs | 4 | 4 | 0% | 19 | 20 | -5% |
Teen Program Attendance | 63 | 23 | 63% | 126 | 140 | -11% |
Total Youth Programs | 15 | 6 | 60% | 74 | 52 | 30% |
Total Youth Attendance | 199 | 63 | 68% | 1650 | 1514 | 8% |
Lifelong Learning Programs | 1 | 1 | 0% | 18 | 1 | 94% |
Lifelong Learning Attendance | 25 | 85 | -240% | 147 | 85 | 42% |
Cultural Programs | 3 | 3 | 0% | 22 | 7 | 68% |
Cultural Program Attendance | 33 | 28 | 15% | 165 | 52 | 68% |
Spanish Language Programs | 0 | 0 | 0% | 0 | 0 | 0% |
Spanish Language Attendance | 0 | 0 | 0% | 0 | 0 | 0% |
Library Tours | 19 | 0 | 100% | 109 | 0 | 100% |
Total Library Programs | 19 | 11 | 42% | 113 | 56 | 50% |
Total Number of Program Attendance | 247 | 239 | 3% | 1943 | 1448 | 25% |
# of Literacy Tutors | 9 | 12 | -33% | 9 | 12 | -33% |
Outreach | 654 | 623 | 5% | 2504 | 2747 | -10% |
APS Room -- # of Events | 8 | 7 | 13% | 51 | 30 | 41% |
APS Room -- # of Attendees | 160 | 170 | -6% | 862 | 1110 | -29% |
Mayor's Reading Club -- # of Classroom Visits | 157 | 154 | 2% | 483 | 451 | 7% |
Mayor's Reading Club -- # of Students Read To | 3925 | 3850 | 2% | 12075 | 11275 | 7% |
Qualitative | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
Percent of attendees with good or excellent experience | 100% | 100% | 0% | 100% | 100% | 0% |
Average Attendance per program | 13.00 | 21.73 | -67% | 17.19 | 25.86 | -50% |
STAFF STRENGTH | Nov-08 | 7-Nov | % | FY 08-09 | FY 07-08 | % |
STAFF STRENGTH (F.T.E.) | 13.5 | 13.5 | 0% | 13.5 | 13.5 | 0% |
FTE Staff per 1000 population | 0.32 | 0.35 | -10% | 0.32 | 0.35 | -10% |