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 Casa Grande Public Library

              Monthly Statistical Report               

November 2008

Mission:                                                                                                                                
“The Mission of the Casa Grande Public Library is to provide a diversity of material that reflects the interests of the community and our commitment to provide equal access to information: freedom to read is essential to our democracy.”                        
 
Strategic Plan Goals and Objectives: Year 4 Accomplishments     
LIBRARY
GOAL # 1: Increase awareness of our Adult Literacy Service
OBJECTIVE: Increase adult literacy registration by 50%
STRATEGIC STEPS
  1. Increase outreach by utilizing the bookmobile in targeted areas and making five stops monthly.
    1. Update: The bookmobile made three stops in November. We are reviewing our locations to improve the service. Chuck is adding more stops each month. The highest demand lately has been from the local school district.
  2. Increase the number of brochures and information at high traffic locations in the city by 50%.
    1. Update: We have identified 15 locations right now for bookmobile stops (both promotional and functional).
  3. Provide at least one stop a month at one Casa Grande Elementary School to provide Adult Literacy resources as part of Full Service Community Schools Program.
    1. Update: We currently stop at Villago Middle School, Desert Winds High School, and we will begin stops at the Casa Grande Elementary School District Office and other schools to promote the literacy program.
  4. Increase students enrolled in the program by 50% by June 2009
    1. Update: Our first literacy training yielded five additional tutors. We now have a total of nine tutors involved in the program with nine students to match. So far this year, we have raised our total tutors and students from 2 to 9.  
 
OBJECTIVE: Increase number of agencies available to refer adults to our literacy program by 65%
STRATEGIC STEPS
  1. Identify all agencies that are required to refer people to literacy agencies and pre-survey them on their awareness of the library's adult literacy program by September 2008.
    1. Update: We have 15 agencies that we have identified that were not aware of the service and had patrons with low literacy levels.
  2. Identify specific contacts in each agency to help spread word of mouth about the program by October 2008.
    1. Update: We have contact people from each of our stops. 
    2.  
  3. Working with four major organizations to promote the program: Hospitals, businesses, social service agencies, and local schools.
    1. Update: We had a successful tour with local organizations. We have agreed to stops at four local schools, two social service agencies, and one hospital.
 
GOAL #2: Increase workforce development programs
OBJECTIVE: Increase the number of programs on workforce development with a focus on the importance of English Acquisition from zero to four
 
STRATEGIC STEPS
  1. Contact at least four local businesses and have them come to the library to present about the importance of work ethic and soft job skills.
    1. Update: We had three workforce development programs in September. Both had low attendance. We have advertised in the local newspaper, Grande Living Magazine, through an email blast to 4,000 patrons, and through weekly meetings with those on assistance with the Department of Economic Security.  We will have additional programs in January.
 
OBJECTIVE: Increase the number of programs called Insider Tips to encourage a good work ethic from zero to four
STRATEGIC STEPS
 
  1. Contact four local businesses and have each provide a program on what they would like to see in potential employees
    1. Update: We had three workforce development programs in September. Both had low attendance. We have advertised in the local newspaper, Grande Living Magazine, through an email blast to 4,000 patrons, and through weekly meetings with those on assistance with the Department of Economic Security.  We will have additional programs in January.
 
OBJECTIVE: Increase the number of classes promoting education and financial management available at the library from zero to four
STRATEGIC STEPS
 
  1. Write one grant to fund presenters and kits for attendees
a.      Update: Librarian Celeste Langellier has written a successful Library Services and Technology Act grant from the Arizona State Library, Archives, and Public Records for $7,400. This grant will provide the money for presenters and kits for attendees.
 
  1. Contact all education and financial organizations in the city and county to provide programs for the library.
    1. Update: Celeste Langellier in partnership with local banks, credit unions, and the United Way of Pinal County ran a total of nine programs with 64 people in attendance. We will likely have a similar series in the spring and include a bi-lingual program as well. We will have additional programs in January 2009.
 
GOAL #3: Increase the number of teens utilizing library services
OBJECTIVE: Provide at least four programs aimed at attracting male teens into the library, ages 10-18.
STRATEGIC STEPS
  1. Write one Library Services and Technology Act grant to provide funding for a city-wide gaming program.
    1. Update: The library has successfully written and was awarded a Library Services and Technology Act Grant in the amount of $9,500 from the Arizona State Library Archives and Public Records. This grant will help us purchase equipment for the library only. However, we can use this equipment at other locations.
  2. Market program to increase the number of teens utilizing city and library services by 10%.
    1. Update: We had 12 teens in attendance for our gaming program in October. We have seen a 30% increase in library usage (circulation increase and computer usage increase) by this teen market.
 
OBJECTIVE: Increase web site 24/7 usage of library materials by 50%
STRATEGIC STEPS
  1. Provide 50% increase in usage of library digital downloads via the library's overdrive services.
    1. Update: In the past three months we have had more participation than all of last year. Usage has increased. We should accomplish the increase by December of this year.
 
Highlights for the month:
Ø      Circulation up 35%, up 22% on the year
Ø      Walk-in business up 28%, up 22% on the year
Ø      Information Transactions up 32%, up 22% on the year
Ø      Number of Database users up 76%, up 76% on the year
Ø      Monthly Technology Users up 13%, up 10% on the year
 
 

CIRCULATION SERVICES
 
 
 
 
 
 
Quantitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Current Month's Circulation
    21,278
       13,830
35%
      112,512
     88,096
22%
In Library Use of Materials
2,097
2,203
-5%
10,887
12,279
-13%
Total Use of Materials
23,375
16,033
31%
123,399
100,375
19%
Average Daily Circulation
         760
           532
30%
            765
         608
21%
Items requested by us from other libraries
68
67
1%
350
320
9%
Items sent to us by other libraries
68
49
28%
323
244
24%
Total Number of Borrowers
    36,271
       29,222
19%
       36,271
29,222
19%
Total # of New Borrowers
547
619
-13%
3,186
3,264
-2%
# of Borrowers using their Library Cards
2,474
1,931
22%
12,466
10,606
15%
Average Daily Walk-in Business
826
638
23%
            869
         709
18%
Monthly Total Walk-in Business
23122
16596
28%
127,814
102,858
20%
Qualitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Browser Fill Rate %
98%
95%
3%
98%
95%
3%
Good or excellent Library Experience %
99%
99%
0%
99%
99%
0%
Percentage of Borrowers usage
7%
7%
3%
34%
36%
-6%
% of Population owning a library card
85%
93%
-9%
85%
93%
-9%
TECHNICAL SERVICES/COLLECTION DEVELOPMENT
 
 
 
 
Quantitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Items in Library - 1st of month
77,592
74,140
4%
77,592
74,140
4%
New Items Added
         464
           600
-29%
         3,532
      3,468
2%
Items Withdrawn/Worn Out
         114
             36
68%
            497
268
46%
Items Never Returned
79
81
-3%
360
312
13%
Items in Library - end of month
    77,677
       74,338
4%
       77,677
     74,338
4%
Operating Expenditures per Circulation
 $     3.24
 $       5.15
-59%
 $        0.61
 $     0.81
-32%
Qualitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Percent of Budget to Materials
11%
8%
25%
11%
8%
25%
Operating Expenditures per Capita
$19
$22
-14%
$19
$22
-14%
Materials Expenditure per Capita
$2.12
$1.82
14%
$2.12
$1.82
14%
% of Items in Spanish
6%
5.00%
11%
6%
5.00%
11%
% of Items in Youth collections
44%
42%
5%
44%
42%
5%
% of Items in Adult Literacy
4.50%
3.97%
12%
4.50%
3.97%
12%
% of items in Youth Literacy
2.20%
2.14%
3%
2.20%
2.14%
3%
% of Items in Spanish Literacy
1.40%
1.34%
4%
1.40%
1.34%
4%
% of items in Lifelong Learning
46%
46%
0%
46%
46%
0%
REVENUES & DONATIONS
 
 
 
 
 
 
Quantitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Revenue from Fines
$1,013.25
$1,187.63
-17%
$8,056.52
$7,395.52
8%
Qualitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Percentage of Budget Expended
30%
36%
-20%
30%
36%
-20%
Percentage of CIP Budget Expended
0.0%
0.0%
0%
0.0%
0.0%
0%
Percentage of Grant Money Received
80%
30%
63%
80%
30%
63%
Percentage of Materials Budget Spent
25%
40%
-60%
25%
40%
-60%
REFERENCE & TECHNOLOGY LEARNING CENTER
 
 
 
 
 
 
Quantitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Information Transactions
15,009
10,072
33%
73,778
57,991
21%
Number of Polaris Searches
    16,348
       15,003
8%
       94,709
     84,679
11%
Number of Website Hits
      5,003
        4,403
12%
       23,707
     19,619
17%
Number of Database Users
4829
1168
76%
21300
5176
76%
Number of Database Hits
5,758
2,622
54%
26,322
18,526
30%
Wireless Internet Users
128
71
45%
1118
617
45%
Monthly Technology Users
7043
6104
13%
40,956
36,901
10%
Average Daily TLC Users
251.54
234.77
7%
278.61
254.49
9%
Number of Classes Offered
7
0
100%
22
22
0%
Number of Classes attended
6
0
100%
20
12
40%
Number of Class Participants
40
0
100%
125
69
45%
Qualitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Percent of classes filled
86%
0%
100%
91%
55%
40%
Percent of attendees with good or excellent experience
100%
0%
100%
100%
100%
0%
Average Attendance per class
        6.67
0
100%
           6.25
        5.75
8%
PROGRAMS & OUTREACH
 
 
 
 
 
 
Quantitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Early Literacy Programs
11
2
82%
42
24
43%
Early Literacy Attendance
168
40
76%
883
842
5%
Teen Programs
4
4
0%
19
20
-5%
Teen Program Attendance
63
23
63%
126
140
-11%
Total Youth Programs
15
6
60%
74
52
30%
Total Youth Attendance
199
63
68%
1650
1514
8%
Lifelong Learning Programs
1
1
0%
18
1
94%
Lifelong Learning Attendance
25
85
-240%
147
85
42%
Cultural Programs
3
3
0%
22
7
68%
Cultural Program Attendance
33
28
15%
165
52
68%
Spanish Language Programs
0
0
0%
0
0
0%
Spanish Language Attendance
0
0
0%
0
0
0%
Library Tours
19
0
100%
109
0
100%
Total Library Programs
19
11
42%
113
56
50%
Total Number of Program Attendance
247
239
3%
1943
1448
25%
# of Literacy Tutors
9
12
-33%
9
12
-33%
Outreach
654
623
5%
2504
2747
-10%
APS Room -- # of Events
8
7
13%
51
30
41%
APS Room -- # of Attendees
160
170
-6%
862
1110
-29%
Mayor's Reading Club -- # of Classroom Visits
157
154
2%
483
451
7%
Mayor's Reading Club -- # of Students Read To
3925
3850
2%
12075
11275
7%
Qualitative
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
Percent of attendees with good or excellent experience
100%
100%
0%
100%
100%
0%
Average Attendance per program
13.00
21.73
-67%
17.19
25.86
-50%
STAFF STRENGTH
Nov-08
7-Nov
%
FY 08-09
FY 07-08
%
STAFF STRENGTH (F.T.E.)
13.5
13.5
0%
13.5
13.5
0%
FTE Staff per 1000 population
0.32
0.35
-10%
0.32
0.35
-10%